FIFA World Cup 2026
Perhaps €135 million may still be too much, but against Norway (and at the World Cup in general) Elliot Anderson showed why Manchester City did everything to sign him
At 23, the former Nottingham Forest midfielder has become the most consistent player in Tuchel’s England side.
Haaland is making money from his ponytail — and the hair ties that come with it
The Manchester City striker has invested in the company that produces them, creating a collection that sold out within days.
Scaloni’s Argentina play a style of football that cannot be replicated, built around Messi and the unity of the group that delivered every major trophy
The most successful national team in recent years is born from a tactical and emotional revolution desired by its coach, which has its roots in the history of the country and celebrates the superstar wearing the number 10 jersey.
Between Spain and Belgium, the only real difference was the quality of the substitutes (and that is not good news for La Roja)
Not only Merino, who decided the game himself: De la Fuente’s substitutes maintained Spain’s level, unlike Garcia’s.
The Club World Cup’s Man of the Match award is sponsored by a beer, raising issues for Muslim and underage players
FIFA therefore gives players the option of receiving a neutral trophy without branding, an opportunity taken up by several footballers, not only those unable to accept the sponsored version because of their age or religion.
We have never seen a France side like this
Deschamps’ side are so strong, and so deep, that they seem to win through sheer superiority, without ever needing to push themselves too hard.
Erling Haaland Has Become a Favourite Among Chinese Fans
The Norway striker is admired not only for his goals and achievements on the pitch, but also for his personality. Chinese social media users have even given him a rather unusual nickname.
USA knocked out of the World Cup, but it is no drama for American broadcasters as revenues continue to rise, also thanks to hydration breaks
Advertising revenue from spots aired during half-time breaks alone will cover the cost of the rights deal. Overall, however, US viewing figures have been remarkable.
Mohamed Ouahbi never played football seriously, worked as a PE teacher until he was nearly 30 and can now take Morocco to a World Cup semi-final
The Moroccan national team coach, born and raised in Belgium, has a story that mirrors that of his side.
Morocco have become a major international force thanks to scouting and a state-of-the-art national technical centre that cost €55 million
The right infrastructure investments always pay off, and Ouahbi’s side are the perfect example.
Brazil’s World Cup ended in disappointment, but one organised Seleção supporters’ group developed a model to support the team and make tickets more affordable
Even as Ancelotti’s side disappointed, Brazil will be remembered at the World Cup for the remarkable presence of its fans in the stands.
A partnership with Messi costs millions of dollars, but brands that work with him are almost certain to see a return on their investment (especially if Argentina go deep at the World Cup)
The Argentine star’s run to the World Cup semi-finals has increased — and will continue to increase — the revenue generated by his image rights, just as it did during the 2022 edition in Qatar.