FIFA World Cup 2026
USA knocked out of the World Cup, but it is no drama for American broadcasters as revenues continue to rise, also thanks to hydration breaks
Advertising revenue from spots aired during half-time breaks alone will cover the cost of the rights deal. Overall, however, US viewing figures have been remarkable.
Mohamed Ouahbi never played football seriously, worked as a PE teacher until he was nearly 30 and can now take Morocco to a World Cup semi-final
The Moroccan national team coach, born and raised in Belgium, has a story that mirrors that of his side.
Morocco have become a major international force thanks to scouting and a state-of-the-art national technical centre that cost €55 million
The right infrastructure investments always pay off, and Ouahbi’s side are the perfect example.
Brazil’s World Cup ended in disappointment, but one organised Seleção supporters’ group developed a model to support the team and make tickets more affordable
Even as Ancelotti’s side disappointed, Brazil will be remembered at the World Cup for the remarkable presence of its fans in the stands.
A partnership with Messi costs millions of dollars, but brands that work with him are almost certain to see a return on their investment (especially if Argentina go deep at the World Cup)
The Argentine star’s run to the World Cup semi-finals has increased — and will continue to increase — the revenue generated by his image rights, just as it did during the 2022 edition in Qatar.
La Scaloneta Never Dies — and Not Just Because of Leo Messi
Argentina’s win over Egypt showed that the team remains hungry, and that its driving force lies in togetherness, cohesion, and a squad of immense emotional strength — beginning with its coach.
“Chaos vs Control” Is adidas’ New Pack for the World Cup’s Final Matches
The brand highlights the rivalry between fast players and those who control the game, introducing bold new colours for its iconic boots.
Spain’s game is so codified that it can strike at any moment, even when its talents are not at their best
De la Fuente’s La Roja reached the quarter-finals despite Portugal’s resistance, with a goal that reflected its own identity.
The suspended ban on Folarin Balogun is without precedent in modern football
As a result, the credibility of football is pushed to a breaking point, with frustration spreading across the game, UEFA included.
Beating Brazil, Erling Haaland and Norway redraw football’s geography and hierarchy
The Manchester City striker’s influence shaped the match. Combined with the quality around him, it offers a glimpse of what could come next.
Norway Are More Than Haaland: A Quality Team With No Doubts Left
Solbakken has built a team that works seamlessly, with players back to their best even after difficult seasons.
Mexico fans turn to prayers ahead of England clash as World Cup hopes grow
One of the world’s most Catholic nations turns to the Virgin of Guadalupe, even in football.