Lifestyle
The razr FIFA World Cup 26, more than just a smartphone, among the things these World Cups will leave behind
Motorola’s new device, inspired by FIFA and the year’s most anticipated competition, a true collector’s item.
Young Italians Still Believe in Football and Street Football, According to a New adidas Study
This is also why “The Yard” has been organised in Milan, an immersive experience celebrating the game and its purest essence.
From 2027, BOSS to become Official Lifestyle Outfitter of the Australian Open
The brand’s aesthetic aligns with Melbourne’s Happy Slam, one of the most colourful tournaments on the tennis circuit.
In Modern Elite Sport, Recovery Has Become the Real Competitive Advantage
Athletes, clubs and brands are turning to advanced recovery systems like Starpool’s Recovery Lab and Recovery Room in a growing push to optimise performance and regeneration at the highest level.
Nike’s “Rip the Script” campaign is centered on football at its most instinctive, creative and unfiltered
Mbappé, Haaland and Cristiano Ronaldo headline a Nike campaign that brings together today’s stars and the brand’s legends in a celebration of instinct and creative freedom on the pitch.
adidas Turns the World Cup Trophy Into the Centrepiece of Its “Road to Glory” 2026 Pack
The pack features the new F50, Predator and COPA, each finished in Solar Red and detailed with subtle references to football’s most coveted trophy.
The energy that gives energy to sport: the passion that drives change
Clubs and sporting institutions are showing ever greater attention to issues relating to the energy transition. Enel accompanies them on this journey, in this revolution made of passion and sustainability.
Jorge Martín is the new Brand Ambassador of Dan John for the year 2026
The Spanish rider and the Italian brand have signed a partnership founded on shared values.
With the Festa dello Sport of Genoa and the support for Special Olympics Italia, for the National Summer Games, Cisalfa invests in the future, in the territory, in integration
The company supports two of the most important initiatives on the national scene, in the name of shared values.
The new Milan shirt is the triumph of red, of black, of the club’s glorious history
Wide stripes, white shorts and black socks: for the 2026/27 season, in effect, the rossoneri players will wear the ultra-centenarian identity of the team they represent.
The time we dedicate to ourselves: how the HUAWEI WATCH FIT 5 Series revolutionises wellness
From physical wellness to emotional wellness: Huawei's new smartwatch fits into the rhythms of every day to remind us that small gestures are enough to take care of ourselves.
England’s Notti Magiche come back to life in the new #19 collection, signed by LC23 and Umbro
The imagery of Italia 90 is still alive: this capsule collection inspired by the feats of Gazza, the unforgettable Paul Gascoigne, proves it.