Lifestyle
In Modern Elite Sport, Recovery Has Become the Real Competitive Advantage
Athletes, clubs and brands are turning to advanced recovery systems like Starpool’s Recovery Lab and Recovery Room in a growing push to optimise performance and regeneration at the highest level.
Nike’s “Rip the Script” campaign is centered on football at its most instinctive, creative and unfiltered
Mbappé, Haaland and Cristiano Ronaldo headline a Nike campaign that brings together today’s stars and the brand’s legends in a celebration of instinct and creative freedom on the pitch.
adidas Turns the World Cup Trophy Into the Centrepiece of Its “Road to Glory” 2026 Pack
The pack features the new F50, Predator and COPA, each finished in Solar Red and detailed with subtle references to football’s most coveted trophy.
The energy that gives energy to sport: the passion that drives change
Clubs and sporting institutions are showing ever greater attention to issues relating to the energy transition. Enel accompanies them on this journey, in this revolution made of passion and sustainability.
Jorge Martín is the new Brand Ambassador of Dan John for the year 2026
The Spanish rider and the Italian brand have signed a partnership founded on shared values.
With the Festa dello Sport of Genoa and the support for Special Olympics Italia, for the National Summer Games, Cisalfa invests in the future, in the territory, in integration
The company supports two of the most important initiatives on the national scene, in the name of shared values.
The new Milan shirt is the triumph of red, of black, of the club’s glorious history
Wide stripes, white shorts and black socks: for the 2026/27 season, in effect, the rossoneri players will wear the ultra-centenarian identity of the team they represent.
The time we dedicate to ourselves: how the HUAWEI WATCH FIT 5 Series revolutionises wellness
From physical wellness to emotional wellness: Huawei's new smartwatch fits into the rhythms of every day to remind us that small gestures are enough to take care of ourselves.
England’s Notti Magiche come back to life in the new #19 collection, signed by LC23 and Umbro
The imagery of Italia 90 is still alive: this capsule collection inspired by the feats of Gazza, the unforgettable Paul Gascoigne, proves it.
Thirty years after the first time, OMEGA will continue to support Team New Zealand in the race for the America’s Cup
One of the most iconic partnerships in sailing history is being renewed ahead of the 2027 edition, which will take place in Naples and whose journey is now beginning.
Black, blue and the gold of the 1990s return on Inter’s new shirt
The Home Kit for the 2026/27 season is a tribute to Nerazzurri history and to the soul of Milan, a city founded on elegance and design.
The new Pompeii and Kappa collection with Deportivo La Coruña contains the entire soul of Galicia
The line is not only inspired by Depor’s most recognizable symbols, but also by the identity of the territory and the people it represents.