For those who love triathlon and, more generally, endurance sports, IRONMAN represents a huge point of reference. The events in the circuit are characterized by their spectacular nature, beautiful settings, and the interaction between athletes and the public in activities organized around the races. In short: engagement and fun are guaranteed. In light of all this, the automotive brand Geely Auto Europe has decided to establish an official partnership with IRONMAN in view of three events in three different European countries: IRONMAN 70.3 Knokke-Heist (which took place on September 6 in Belgium), IRONMAN Italy Emilia-Romagna (scheduled for September 19), and IRONMAN Barcelona (which will obviously take place in Spain on October 4).
Geely will be the Automotive Partner and Title Partner of the Italian stage of IRONMAN and on that occasion will present its range of electrified vehicles directly to athletes, spectators, and enthusiasts, creating a new meeting point between the brand and an international community linked to sports, thus also to an inevitably active lifestyle. In addition to this presentation event, the project includes the setup of a Geely HUB within the IRONMAN Village, with vehicles on display and spaces dedicated to meeting the public, as well as engagement activities along the route and a recognizable presence in places frequented by fans. During the various events, it will be possible to closely observe the design, spacious interiors, and smart technologies of Geely models, which perfectly meet the needs of those who practice sports and those who love to approach everyday life in an active, dynamic way.
“IRONMAN embodies the continuous pursuit of excellence, resilience, and the ability to go beyond one’s limits,” said Aiden He, CEO of Geely Brand Europe. “These are the same principles that drive Geely’s engineering and innovation. As the Official Automotive Partner of these three important events in Belgium, Italy, and Spain, we are proud to stand alongside a community that shares with us a passion for an active lifestyle, performance, and reliability.”