There had been anticipation around Napoli’s centenary shirt, and the club responds with a kit and a campaign that return to its own history, to the blue as a point of origin rather than a theme. Centenary Blue sits at the centre of the project, a colour drawn from the first scudetto season of 1986/87, the Maradona years, Napoli finishing ahead of Juventus and Inter, when kits were still made in wool and carried a different weight on the body, a different idea of the game. EA7 and the club take that moment as material rather than image, shaping the Home Kit for 2026/27 as a continuation of that register, a contemporary fabric that keeps something of the Eighties without staging them. The centenary logo is placed over the heart and brings together four elements: the Corsiero del Sole, the first historical emblem chosen by Giorgio Ascarelli in 1926, the number 100, the infinity symbol, and the current SSC Napoli crest with its Neapolitan N, all compressed into a single mark that holds different times at once. On the back of the collar, Partenopei, almost hidden, almost declarative at the same time.
The campaign unfolds through a hero film moving across Naples, through Vesuvius, Posillipo, the Centro Storico, the Corsiero del Sole appearing across the city as a fixed figure inside movement, less narrative than presence. The shirt also carries a further layer through technology, NFC integrated into the “Authentic” patch, opening access to exclusive centenary content and extending the object into an archive that sits behind it. The Home shirt will be available today at 19:26 in official SSC Napoli stores and online, and from 7 July 2026 in selected retailers.