SSC Napoli
Red returns to Napoli’s third kit, echoing the Maradona years
In their Centenary year, Napoli paid tribute to one of the most iconic kits in the club’s history, from its colour scheme to its finer details.
Napoli’s new away shirt pays tribute to Argentina and Azzurri fans around the world
For the Centenary season, the club has opted for a predominantly white kit with thin blue stripes and a logo featuring the profile of the Gulf and Mount Vesuvius.
Napoli’s centenary shirt brings back the blue of their first title and the Corsiero del Sole, the club’s historic emblem
The new Home Kit moves from the 1920s to the present day, through the era of Maradona and beyond.
Massimiliano Allegri is a cautious appointment for Napoli, reflecting the club’s current direction
The former Juventus and Milan coach arrives after difficult seasons and without the need for major changes in the transfer market, as Napoli look ahead to their centenary year.
In Naples, Antonio Conte won and built something important, without leaving rubble behind
The results, the legacy and the ambitions of the azzurri club are markedly different compared to two years ago, when he arrived to put everything back together after a dreadful season. We can say it: mission accomplished.
The Success of the Napoli Brand, an Interview with Valentina De Laurentiis
The unprecedented choice of self-producing kits, a new brand identity, an ever closer relationship with the city’s traditions and culture: this is how the Azzurri club has become a model, including in the way it tells its own story.