Football
The Club World Cup’s Man of the Match award is sponsored by a beer, raising issues for Muslim and underage players
FIFA therefore gives players the option of receiving a neutral trophy without branding, an opportunity taken up by several footballers, not only those unable to accept the sponsored version because of their age or religion.
We have never seen a France side like this
Deschamps’ side are so strong, and so deep, that they seem to win through sheer superiority, without ever needing to push themselves too hard.
Erling Haaland Has Become a Favourite Among Chinese Fans
The Norway striker is admired not only for his goals and achievements on the pitch, but also for his personality. Chinese social media users have even given him a rather unusual nickname.
USA knocked out of the World Cup, but it is no drama for American broadcasters as revenues continue to rise, also thanks to hydration breaks
Advertising revenue from spots aired during half-time breaks alone will cover the cost of the rights deal. Overall, however, US viewing figures have been remarkable.
Mohamed Ouahbi never played football seriously, worked as a PE teacher until he was nearly 30 and can now take Morocco to a World Cup semi-final
The Moroccan national team coach, born and raised in Belgium, has a story that mirrors that of his side.
Morocco have become a major international force thanks to scouting and a state-of-the-art national technical centre that cost €55 million
The right infrastructure investments always pay off, and Ouahbi’s side are the perfect example.
Brazil’s World Cup ended in disappointment, but one organised Seleção supporters’ group developed a model to support the team and make tickets more affordable
Even as Ancelotti’s side disappointed, Brazil will be remembered at the World Cup for the remarkable presence of its fans in the stands.
A Zinédine Zidane match becomes a work of art at the Guggenheim in New York
One of the world’s most prestigious museums has dedicated an installation to the former French star, featuring a visionary work created in 2006.
A partnership with Messi costs millions of dollars, but brands that work with him are almost certain to see a return on their investment (especially if Argentina go deep at the World Cup)
The Argentine star’s run to the World Cup semi-finals has increased — and will continue to increase — the revenue generated by his image rights, just as it did during the 2022 edition in Qatar.
La Scaloneta Never Dies — and Not Just Because of Leo Messi
Argentina’s win over Egypt showed that the team remains hungry, and that its driving force lies in togetherness, cohesion, and a squad of immense emotional strength — beginning with its coach.
Roberto De Zerbi wins over his players, sometimes even before they start working with him
Sandro Tonali is only the latest in a long line of self-declared fans of the Tottenham manager.
Spain’s game is so codified that it can strike at any moment, even when its talents are not at their best
De la Fuente’s La Roja reached the quarter-finals despite Portugal’s resistance, with a goal that reflected its own identity.