Redazione Undici
A partnership with Messi costs millions of dollars, but brands that work with him are almost certain to see a return on their investment (especially if Argentina go deep at the World Cup)
The Argentine star’s run to the World Cup semi-finals has increased — and will continue to increase — the revenue generated by his image rights, just as it did during the 2022 edition in Qatar.
La Scaloneta Never Dies — and Not Just Because of Leo Messi
Argentina’s win over Egypt showed that the team remains hungry, and that its driving force lies in togetherness, cohesion, and a squad of immense emotional strength — beginning with its coach.
Sinner Reaches the Wimbledon Semi Finals Despite Not Yet Being at His Best, as His Serve Becomes Increasingly Lethal
His win over Struff, like those in the previous rounds, may not have been spectacular. But the world number one is serving with remarkable power, precision and consistency.
Summer and the new Sky Sport season bring a series of new features, with Kimi Antonelli among the highlights
Football, tennis, Formula One and many other sports will be covered through new and established formats, following Sky’s familiar editorial approach.
“Chaos vs Control” Is adidas’ New Pack for the World Cup’s Final Matches
The brand highlights the rivalry between fast players and those who control the game, introducing bold new colours for its iconic boots.
Roberto De Zerbi wins over his players, sometimes even before they start working with him
Sandro Tonali is only the latest in a long line of self-declared fans of the Tottenham manager.
Spain’s game is so codified that it can strike at any moment, even when its talents are not at their best
De la Fuente’s La Roja reached the quarter-finals despite Portugal’s resistance, with a goal that reflected its own identity.
England–Mexico belonged to Jude Bellingham
A complete player, decisive in the key moments. If this continues, Tuchel’s side can start thinking bigger.
The suspended ban on Folarin Balogun is without precedent in modern football
As a result, the credibility of football is pushed to a breaking point, with frustration spreading across the game, UEFA included.
Napoli’s centenary shirt brings back the blue of their first title and the Corsiero del Sole, the club’s historic emblem
The new Home Kit moves from the 1920s to the present day, through the era of Maradona and beyond.
Norway Are More Than Haaland: A Quality Team With No Doubts Left
Solbakken has built a team that works seamlessly, with players back to their best even after difficult seasons.
Wimbledon’s Royal Box is among the most exclusive areas in world sport, with strict invitation rules
Strict dress codes and punctuality are non-negotiable, part of the ritual of Centre Court’s best seats.