Premier League

Real Madrid and Fulham have developed a new market connection, with a creative and innovative agency behind it

It is no coincidence that Oscar Ribot, CEO of Best of You, also represents Xabi Alonso and Arbeloa.

by Redazione Undici

Liverpool have the biggest physical retail network in football: more than 40 stores worldwide are on the way

The United States, unsurprisingly, is the ideal market for further investment. The strategy is shaped by the presence of 26 million Reds supporters across the country and the significant potential for growth in merchandise sales.

by Redazione Undici

Chelsea have spent more than €250 million on new signings for the fifth season running

Once again at Stamford Bridge, a major transfer campaign has been funded by equally lucrative player sales.

by Redazione Undici

Matthias Jaissle is set to become Newcastle manager after making the most of his Saudi Arabia spell beyond the financial rewards

A spell in the Saudi Pro League is not always a career-ending move, but can be a genuine springboard.

by Redazione Undici

Coventry City’s Premier League return will be built around a Moneyball approach (and a Formula One simulator)

A decidedly unconventional approach amid the Premier League’s lavish spending.

by Redazione Undici

Alongside Jeff Bezos, Facebook co-founder Eduardo Saverin could also invest in Liverpool

A consortium of wealthy entrepreneurs is seeking to acquire a stake in the Anfield club, with several prominent figures among its members.

by Redazione Undici

Austin MacPhee’s transfer saga is a sign of the Premier League’s obsession with set pieces

The Aston Villa set-piece coach’s impending move to Chelsea reflects how coaches specialising in this area of the game are now sought after and talked about like top centre-forwards.

by Redazione Undici

England’s teenage transfer market has become a Wild West, with Brexit rules adding another layer of complexity

A dedicated tribunal determines the fees for teenage transfers, but clubs often get around it through “tactical promotions” into the first team.

by Redazione Undici

Hull City’s president is operating in the transfer market like never before

Acun Ilicali, owner of newly promoted Premier League club Hull City, said he was “disturbed” by the rumours surrounding his side. He then offered a list, partly explicit and partly mysterious, of the deals he is working on.

by Redazione Undici

The Premier League will bring all clubs and several Legends together for a major project aimed at strengthening ties with US fans

The project will follow the model of the watch parties that proved so successful during the World Cup in the United States.

by Redazione Undici

Jeff Bezos could make his first investment in football through a consortium seeking a minority stake in Liverpool

The Amazon founder could join Liverpool’s existing American ownership group.

by Fabio Simonelli

Since Unai Emery arrived, Aston Villa have become a club built on developing stars and generating value

Rogers’ move to Chelsea for €137 million is the latest piece of smart business by Aston Villa.

by Redazione Undici