Lionel Messi
The special shirt created for Messi’s Argentina farewell was, as expected, a huge commercial success
“La última de Leo” was not just a night of singing and football on the pitch, but also a major commercial operation, beginning with the shirt.
Ronaldo and Messi are close to retirement, but no other footballer earns anywhere near as much as they do
They are 41 and 39, yet they still have the highest salaries and the biggest commercial deals in the game.
Argentina’s friendlies against Burkina Faso and Benin to mark Messi’s farewell have sparked considerable controversy
It is not the first time that football authorities in Buenos Aires and the Selección have been criticised for the way they “welcome” visiting national teams.
Leo Messi is set to buy Eldense, a Segunda División club, and has already built his own multi-club operation
After buying Cornellà and investing in two lesser-known clubs, the Argentine star is now set to take control of a professional side.
Lionel Messi has already decided that, after retirement, he will focus on his club and continue to expand his vast commercial empire
With work among young players, his hotel chain and a growing presence in fashion, Leo’s future is already taking shape. And, naturally, Catalonia will be its base.
Messi’s departure will have a huge impact on the Argentine Football Association, which has generated substantial revenue from a commercial strategy centred on its star player
It will mark the end of an era, not only on the pitch and in the public imagination, but also in the way the Selección is marketed globally.
Whatever Argentina do, on and above all off the pitch, is geared towards putting Lionel Messi in the best possible position
And Leo has done and continues to do everything he can to carry the Selección to another World Cup title.
Scaloni’s Argentina play a style of football that cannot be replicated, built around Messi and the unity of the group that delivered every major trophy
The most successful national team in recent years is born from a tactical and emotional revolution desired by its coach, which has its roots in the history of the country and celebrates the superstar wearing the number 10 jersey.
Cape Verde frustrate Argentina deep into the game
With a deep defensive block and composed counterattacks that never gave the ball away cheaply, Cape Verde exposed one of the Scaloneta's poorest performances and Argentina only found a way through in the closing stages.
After Miami, Messi even more decisive with Argentina. And maybe no coincidence
A life choice for Argentina, and for the game’s greatest player’s legacy.
Lionel Messi, finally reconciled with Argentina, and the pursuit of a World Cup that would put him beyond dispute as the greatest of all time
After a complicated career with the national team, Leo has won the World Cup and entered the hearts of his compatriots. He now plays with a new freedom, a different joy, the historic hat-trick against Algeria still somewhere in the memory.
Backyard Legends is the new adidas film that celebrates free football, featuring Beckham, Messi, Zidane, Yamal, Del Piero, Bad Bunny, Timothée Chalamet (and many others)
A few days before the start of the World Cup, a true Dream Team tells a story that captures the true essence of the game.