Football
The Success of the Napoli Brand, an Interview with Valentina De Laurentiis
The unprecedented choice of self-producing kits, a new brand identity, an ever closer relationship with the city’s traditions and culture: this is how the Azzurri club has become a model, including in the way it tells its own story.
The origins and discovery of Lamine Yamal, the chosen one who came from the barrio
Prime Video has made a minidoc in Rocafonda, the neighborhood where the very young Barcelona superstar grew up: for everyone, around there, his explosion was only a matter of time.
Lamine Yamal Is the Superstar Who Will Free Us from the Tyranny of Statistics, from the Obsession with Goals Scored
The Barcelona forward has a completely normal goalscoring average, even a low one if you like, and yet he must be considered one of the best players in the world.
A New Prototype of Italian Defender Is Emerging
Calafiori, Bastoni, Scalvini, Buongiorno and others: they are effective centre-backs, but with pronounced attacking qualities.