Spain
Unai Simón says the celebrations after winning the Copa del Rey with Athletic Club were the happiest moments of his life, far surpassing his World Cup triumph
The celebrations along the Nervión River, as hundreds of thousands of people took to the streets, marked the happiest days of the goalkeeper’s career.
Spain have been so successful at senior and youth level because they have a system that works and a formidable scouting network that identifies talent around the world
It may seem strange, given that this is a national team, yet the success of recent years has also been driven by a genuine transfer market for talent.
How Spain became the dominant force in world football, twenty years after first doing so
From Cruijff to Aragonés, from Guardiola to Del Bosque and on to De la Fuente and Lamine Yamal: La Roja and its players have defined the modern era, not only through their victories but also by establishing a style and a model of their own.
How European Championship and World Cup wins turned Spain’s national team into a commercial powerhouse
A marketing analysis suggests that success in the US could increase the team’s brand value by 60%.
Ander Herrera has left Boca Juniors and now plays for free for Real Zaragoza, the club he loves, after their relegation to the third tier
The Spanish midfielder’s salary, after his return home following many years abroad and his final spell at Boca Juniors, will be donated in full to the club’s charitable foundation.
Barcelona were due to honour their World Cup-winning players, but the event became a celebration of the Catalan independence flag
Not even a World Cup victory can bring Spain together under the same colours anymore.
The Spanish Federation is taking the World Cup to the stadiums where its national team players play, but not everyone is convinced
Things went well in Madrid, at Atlético, less so in Bilbao. Next up are the Bernabéu and, above all, Barcelona’s Camp Nou.
The return of Racing Santander to La Liga is a romantic story, but it is also a story of innovation that has caught the attention of clubs across Europe
The tactical project and youth academy of the Cantabrian club, built in part around artificial intelligence, have drawn interest from several institutions, not all of them from the football world.
Ferran Torres is the new ambassador for the Comunitat Valenciana — and he will receive no compensation for the role
A new symbolic role that further strengthens the bond between Spain’s World Cup hero and his homeland.
After winning the World Cup, Pedri travels to China for a well-earned holiday, further strengthening his reputation in a market with significant commercial potential
His journey through some of the country’s iconic locations has turned him into a celebrity, with giant portraits of him appearing on buildings across China.
Valencia’s Oceanogràfic, Europe’s largest marine park, names a grey shark Ferran Torres
The tribute goes beyond the goal that decided the World Cup final: the PSG and Spain striker is a Valencian himself and has already worked with the aquarium in his hometown.
Marcos Llorente is one of the most distinctive figures in European and global football, but he is also a shrewd entrepreneur
The new world champion promotes pseudoscientific and denialist ideas, while creating brands that generate substantial revenue across several sectors.