adidas
Roma’s new Home shirt draws on Giallorossi history and tradition
The 2026/27 home kit returns to the club colours in their most classic shade, alongside one of the crests most cherished by supporters.
Pink, the zebra and Juve’s roots: the new away shirt pays tribute to its history
The Bianconeri bring back their first colour and revisit it in a contemporary way, with elegant details completing the design.
“Chaos vs Control” Is adidas’ New Pack for the World Cup’s Final Matches
The brand highlights the rivalry between fast players and those who control the game, introducing bold new colours for its iconic boots.
World Cup conditions hit record heat as adidas introduces a three-layer training system
The CLIMACOOL SYSTEM is made up of a cooling vest, an insulating jacket and shoe covers, first designed for Formula One and later adapted to football’s extreme conditions.
Young Italians Still Believe in Football and Street Football, According to a New adidas Study
This is also why “The Yard” has been organised in Milan, an immersive experience celebrating the game and its purest essence.
Backyard Legends is the new adidas film that celebrates free football, featuring Beckham, Messi, Zidane, Yamal, Del Piero, Bad Bunny, Timothée Chalamet (and many others)
A few days before the start of the World Cup, a true Dream Team tells a story that captures the true essence of the game.