Football
A partnership with Messi costs millions of dollars, but brands that work with him are almost certain to see a return on their investment (especially if Argentina go deep at the World Cup)
The Argentine star’s run to the World Cup semi-finals has increased — and will continue to increase — the revenue generated by his image rights, just as it did during the 2022 edition in Qatar.
La Scaloneta Never Dies — and Not Just Because of Leo Messi
Argentina’s win over Egypt showed that the team remains hungry, and that its driving force lies in togetherness, cohesion, and a squad of immense emotional strength — beginning with its coach.
Roberto De Zerbi wins over his players, sometimes even before they start working with him
Sandro Tonali is only the latest in a long line of self-declared fans of the Tottenham manager.
Spain’s game is so codified that it can strike at any moment, even when its talents are not at their best
De la Fuente’s La Roja reached the quarter-finals despite Portugal’s resistance, with a goal that reflected its own identity.
England–Mexico belonged to Jude Bellingham
A complete player, decisive in the key moments. If this continues, Tuchel’s side can start thinking bigger.
The suspended ban on Folarin Balogun is without precedent in modern football
As a result, the credibility of football is pushed to a breaking point, with frustration spreading across the game, UEFA included.
Beating Brazil, Erling Haaland and Norway redraw football’s geography and hierarchy
The Manchester City striker’s influence shaped the match. Combined with the quality around him, it offers a glimpse of what could come next.
Norway Are More Than Haaland: A Quality Team With No Doubts Left
Solbakken has built a team that works seamlessly, with players back to their best even after difficult seasons.
Mexico fans turn to prayers ahead of England clash as World Cup hopes grow
One of the world’s most Catholic nations turns to the Virgin of Guadalupe, even in football.
France can field all its attacking talent and remain solid, much of that down to Adrien Rabiot
The Milan midfielder remains Les Bleus’ tactical anchor, even in scrappy matches against Paraguay.
Cape Verde frustrate Argentina deep into the game
With a deep defensive block and composed counterattacks that never gave the ball away cheaply, Cape Verde exposed one of the Scaloneta's poorest performances and Argentina only found a way through in the closing stages.
Atlético Madrid reach agreement to bring concerts to the Metropolitano, with up to €20 million a year in revenue
The ten-year partnership with Live Nation will bring 15 to 20 live shows a year to the stadium.