A hotel chain, a chain of hair transplant clinics, cafés around the world, stakes in MMA and in a Spanish football club, Almería, a data and statistics company and now even a sports streaming platform. Cristiano Ronaldo’s investments can no longer be counted, either in number or in the amount of money poured into them. It seems that even at 41, the Portuguese star never stops thinking about alternative ways to manage his financial assets, which earn him, from his All Nassr salary alone, around 200 million euros a year. A staggering figure that rises to one billion if you also take into account fixed and variable commercial agreements, as well as, precisely, the other CR7-branded activities.
According to Bloomberg, Ronaldo’s latest investment has been made in a sports streaming platform. A field that is not completely new for the former Real Madrid and Juventus player, who had already invested in a film production company. Ronaldo has in fact acquired a stake in LiveModeTV, the international streaming channel linked to Brazil’s CazéTV, thereby expanding his presence in digital media ahead of the next World Cup.
“The goal is to bring sport to everyone, in a completely new and exciting way,” Ronaldo said in a statement sent to Bloomberg News. “We want to increase the reach and engagement of audiences through broadcasts on YouTube and content distributed across all social platforms.” LiveModeTV is the international arm of LiveMode, the company behind the fast-growing Brazilian platform CazéTV, founded by the influencer Casimiro Miguel. The company was recently launched in Portugal to offer free, digital coverage of the next World Cup. Ronaldo did not specify how much he will invest to acquire a “significant stake” in the new digital sports broadcasting company outside Brazil.
Streaming platforms are expanding their sports catalogues in search of new growth opportunities. CazéTV and LiveMode have introduced a new model, mainly showing premium sports content for free on YouTube and relying on advertising revenue and sponsorships rather than subscriptions. In Brazil, CazéTV is going strong, so much so that it recorded 3.7 billion views in 2025 on YouTube alone. LiveMode hopes to grow internationally thanks to its collaboration with Ronaldo, who of course has his own YouTube channel and is the most followed person in the world on Instagram, with more than 660 million followers.