NBA
NBA Europe franchise bids exceed $500 million, with some approaching $1 billion
More than 20 clubs are interested in the project, including basketball and football organizations, according to Sportico.
A 40-square-centimetre patch, worth $50 million a year — and only on the Golden State Warriors jersey
An AI cloud computing company will have its logo on the Californian team’s jersey, in the highest-ever sponsorship deal in US professional sport.
Cleveland Cavaliers sell celebrity-used seats from the Eastern Conference Finals against the Knicks. Taylor Swift’s seat brings in $7,000
Sports memorabilia is a growing, increasingly lucrative market. Why experiment. Why be creative.
The New York Knicks’ title, a tornado across the NBA and beyond
One of the most derided teams in the world is back after 53 years. It does so in an unexpected way, though no less striking, and shifts the perspective of everyone involved—league, fans, media. Even New York itself.
The Knicks are giving 500 young New Yorkers a seat at the NBA Finals they could never afford
The Knicks are deepening their bond with New York—on and off the court.
The Kroenke family, which owns Arsenal, has now won the Premier League, the NBA, the NHL and the Super Bowl (while awaiting the Champions League final)
The American investors have created a vast and winning sporting empire, which also includes some of the most important clubs in American professional sport.
The Knicks have reached the Conference Finals, and they could gross between 140 and 180 million dollars by the end of the playoffs
Tickets, merchandising and much more: at Madison Square Garden many believe this could be the right year, but in the meantime the club’s coffers have already filled up.
Kobe Bryant, the USA, the NBA of yesterday and today: an interview with Federico Buffa
Italy's most beloved sports storyteller talks about his latest theatre show, titled "Otto Infinito: Life and death of a Mamba". And about how the league, basketball and the United States have changed.