Juventus FC
Juventus’ success in Hong Kong confirms the club’s growing appeal across Asia
Almost 50% of Juventus fans worldwide come from the Asia-Pacific region, and the recent celebrations in Hong Kong underlined the strength of this connection.
Juve’s win over Chelsea reinforces the positive signs for Italian clubs in Hong Kong
After Inter’s win over City, Zhegrova leads Juve into their clash with the Blues, further underlining the success of the Asian tour, with strong attendances reinforcing its appeal.
The runway is gone. The world is arriving at Kai Tak Stadium
Beyond finance, Hong Kong is using sport to write a new chapter of its global identity — with football, international events and Kai Tak Sports Park at the centre of that transformation.
Pink, the zebra and Juve’s roots: the new away shirt pays tribute to its history
The Bianconeri bring back their first colour and revisit it in a contemporary way, with elegant details completing the design.
Juventus need rebuilding from the ground up and put Giovanni Carnevali in charge
The former Sassuolo CEO is well suited to the rebuild, both in experience and in managing relationships.
Juventus’ new Home shirt is clean and refined, and celebrates the timeless black-and-white identity
The club and adidas have launched the kit for the 2026/27 season, featuring stripes and a polo collar that look to the past.
Juventus continues to fight the stigma around mental health with Stories of Strength, a project that has deep roots.
The third edition, created in collaboration with Progetto Happiness, tells the story of three fans who shared their moments of fragility. And who were helped, in some way, by the Bianconeri team as well.