Basket
The return of the NBA China Games to Macao has enormous potential, both for the league and for one of the world’s most passionate fanbases
China has been a key market for American basketball for fifty years, and remains one today, thanks to a passionate audience and the events organised around the games.
A year after reaching the EuroLeague final, Monaco Basket has declared itself bankrupt
For the French champions, coming off the most successful season in their history, the outcome is surreal yet seemingly inevitable.
International basketball has become a passport market with, in effect, no rules
North Macedonia is a case in point, having recruited seven American players in the past year alone.
LeBron James’ arrival has already sent Philadelphia 76ers ticket prices soaring
Naturally, this doesn’t surprise us.
Shaquille O’Neal became a hugely successful entrepreneur—and a lucky one, too (he invested in Google almost by accident and forgot about it)
It was all down to his keen ear, back when he was still playing for the Los Angeles Lakers.
Asia is building a basketball world of its own, looking less to the NBA and more to itself
In Hong Kong, the local club wins while the national team is left out of the Asian Games: a small contradiction that reveals a much deeper transformation.
London’s first NBA team is coming — but building it will require more than $1 billion
The figures are in line with the most controversial project in modern basketball, but in a city like London, still largely untouched by basketball culture, it may make sense.
Nearly 300 NBA players, and even a handful of college players, earn more than LeBron James will with the Philadelphia 76ers
The 42-year-old former Lakers star will earn just under $4 million, less than the salary guaranteed in his 2003 rookie contract.
LeBron James chose Philadelphia in search of another NBA title — or at least a genuine shot at one
And judging by the team the 76ers are putting together, that possibility is starting to look real.
NBA Europe franchise bids exceed $500 million, with some approaching $1 billion
More than 20 clubs are interested in the project, including basketball and football organizations, according to Sportico.
A 40-square-centimetre patch, worth $50 million a year — and only on the Golden State Warriors jersey
An AI cloud computing company will have its logo on the Californian team’s jersey, in the highest-ever sponsorship deal in US professional sport.
The New York Knicks’ title, a tornado across the NBA and beyond
One of the most derided teams in the world is back after 53 years. It does so in an unexpected way, though no less striking, and shifts the perspective of everyone involved—league, fans, media. Even New York itself.