At the Porto Antico, in these days (from 22 to 24 May), the Festa dello Sport of Genoa is taking place. The event, promoted by the company Porto Antico di Genova and by Stelle dello Sport, involves tens of thousands of people and over a hundred sporting disciplines, offering children, families and enthusiasts the possibility of trying out activities for free and of meeting athletes and clubs of the territory. For Cisalfa Sport it is an occasion to strengthen the bond with Genoa, but also to consolidate its commitment to initiatives that bring value to sporting practice as an educational and social tool, contributing to the development of relations with the communities and with the sporting network of the territory.
Cisalfa Sport’s contribution consists in the distribution of gymsacs to the children who will take part in the sporting activities of the event. There will also be the presence of a dedicated stand within the area of the Festa dello Sport, conceived both as an entertainment space for the little ones, who will be able to take part in a fun table-football activity, and as a meeting point with the local sports clubs.
Another important collaboration, for Cisalfa Sport, is the one with Special Olympics Italia: it has been three years that the brand has supported the calendar of initiatives of the organisation, accompanying its main national events over the course of the year. Among these, the National Summer Games of Special Olympics, scheduled in Lignano Sabbiadoro from 20 to 24 May, represent one of the most significant moments. The partnership is founded on shared values, beginning with the importance of sport as a concrete tool of relationship and change. It is in this perspective that Cisalfa Sport continues to support Special Olympics Italia, promoting the importance of sporting activity for people with intellectual disabilities, bringing value to the talent of every athlete and creating real occasions for meeting through the model of unified sport.
The principle of Unified Sports®, which sees athletes with and without disabilities train and compete together in the same team, represents in fact one of the points of greatest harmony with the corporate culture of Cisalfa Sport: a sport that is open, participated in and capable of creating community. A vision that puts the person before the performance and that recognises in teamwork a lever of collective growth. The events of the National Summer Games range from athletics to football, from swimming to basketball to tennis, and therefore offer a perfect context for the world of Cisalfa Sport, always a reference point for those who practise sport at every level. »Being alongside Special Olympics Italia for three years is a reason for great pride. We share the conviction that sport must be an open space, capable of bringing value to every person and of breaking down every barrier. The National Summer Games represent an important moment of this common journey and recount perfectly the positive energy and the spirit of participation in which Cisalfa Sport fully recognises itself«, declared Alberto Fiasconaro, Marketing Director of Cisalfa Group.