Find Your Oasis: icebreaker’s New Campaign with Ben Barclay and Ruby Star Andrews

The New Zealand brand marks a long-awaited return to its roots, bringing together two familiar faces in winter sports in a campaign that celebrates a deep connection with nature.
by Redazione Undici 9 November 2026 at 19:01
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Ben Barclay and Ruby Star Andrews are more than freestyle skiers. They are two of New Zealand’s most distinctive sporting figures, recognised not only for what they have achieved on the snow but for their wider connection to the outdoors. For its FW26 campaign, icebreaker has brought them together under the title Find Your Oasis. Photographed in the extraordinary landscapes they call home, both find a sense of belonging in places that are as significant to them emotionally as they are geographically. The collaboration also brings the brand back to its roots. Founded in New Zealand, icebreaker continues to draw on the country’s landscapes and outdoor culture, shaped by a longstanding belief in nature as the surest foundation for performance.

Both athletes wear the Merino 260 Oasis Base Layer, a winter-weight evolution of one of the brand’s signature pieces. Made from 100% merino wool, it combines natural warmth with breathability and odour resistance, even in demanding conditions. The heavier-weight merino jersey helps regulate body temperature while retaining an exceptional softness against the skin, offering comfort through changing conditions and long days in the mountains.

Fresh from her Olympic debut at Milano Cortina 2026, Ruby Star Andrews describes the feeling: “When I ski, I like to get into a state of flow… my body already knows what to do. Time seems to slow right down. You’re completely present. That’s my Oasis.” Ben Barclay, who has competed at both Milano Cortina 2026 and Beijing 2022, has his own version: “As soon as I drop in, all I can hear is white noise. That’s my Oasis.”

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