When looking at sport, one often focuses only on the most obvious aspects: the results, the performances of the absolute elite and the business of the big clubs. However, it is the people who bring it to life every day who are the real protagonists. Sport is a phenomenon of great social relevance, fundamental for those who love it and for those who practise it. For this reason it can never be separated from the communities that revolve around it, which represent their territories and connect with one another, generating a most powerful impact.
It is at this intersection that Enel takes the field: not as a simple sponsor, but as an energy partner. Because energy, like sport, is an enabler that supports people and territories, opening up new opportunities for growth. Through sport, Enel wants to strengthen the bond with businesses, communities and citizens, building together a path of shared and inclusive development.
In its commitment to supporting sport, Enel promotes a culture based on the values that guide the company every day: trust, the indispensable basis for teamwork; innovation, the heart of an approach oriented towards evolution and change; proactivity, the drive to always seek new challenges and opportunities; flexibility, a key element for adapting to constantly transforming contexts; respect, a founding value that promotes inclusion, fair play and the valuing of diversity. These are all concepts that we find naturally in sport and that can become concrete tools of social and environmental change.
To give a practical example, during Milano Cortina 2026 the territories involved in the Olympic and Paralympic Winter Games experienced a true rebirth and an important transformation. Enel was a protagonist of this great adventure as Electricity Premium Partner, supporting the organisation of the Games and intervening on and strengthening the electricity distribution network of the Lombard and Veneto municipalities chosen to host the events. The objective was to respond to the energy needs of the event, improving the quality of life of those who reside in the localities involved and boosting their tourist appeal.
This approach turns its gaze not only to the competitions and to competitive practice in itself, but also contemplates the social and environmental perspective, and the awareness of the importance of the energy transition. Enel accompanies clubs, federations and major sporting events on this complex journey, suggesting and building innovative solutions that reduce the environmental impact and make the process more efficient. Enel makes available the best solutions to accelerate electrification, sustainable mobility and to provide the right energy every day.
It is on these principles that the numerous partnerships established in recent years are founded. In football, Enel is Official Energy Partner of eight Serie A clubs: Milan, Roma, Atalanta, Inter, Juventus, Lazio, Napoli and Torino; and of three Serie B clubs: Bari, Palermo and Sampdoria. Enel’s support for sport does not stop only at football. The company supports some of the most important national sports federations, with which it shares values such as determination, respect, commitment and inclusion: the Italian Swimming Federation (FIN), the Italian Volleyball Federation (FIPAV), the Italian Winter Sports Federation (FISI) and the Italian Canoe and Kayak Federation (FICK).
In basketball, Enel is a partner of Virtus Bologna and Basket Brindisi. In major events, it supports the Giro-E (dedicated to electric mobility and sustainability), the Italian Golf Open (which unites elegance, technique and sustainability), the Maratona delle Dolomiti and the Coppa Italia delle Regioni, consolidating authentic bonds with fans, clubs and communities.
The Group’s participation is also active towards more local and territorial events, contributing to giving visibility to initiatives that strengthen connections with the territory through sport. Because beyond the great national events, Enel invests in projects that value local communities, creating opportunities for development that go well beyond the single sporting event. In Tuscany, for example, Enel is a partner of La Marzocchina, a historic cycling event in the towns and countryside of the Valdarno, which celebrates local culture through two wheels. In Piedmont and Lombardy it is a partner of the Marmora Occitan Trail and of the Skyrace Valmalenco-Valposchiavo, events that value territories often far from the spotlight. The energy, the one that Enel brings to the field every day, is what can make this journey not only possible, but concrete and lasting.