Jorge Martín, rider for Aprilia and MotoGP world champion in the 2024 season, is the new Brand Ambassador of Dan John for the year 2026. The Italian brand will be the fashion partner of the Spaniard, identified as a determined and dynamic man who perfectly embodies the values of Dan John. The shared vision between Martín and the company finds expression also in the presence of the Dan John logo on the rider’s helmet during the sporting season, strengthening the bond between performance and aesthetic identity.
Martín said he was «proud» to become part of the Dan John family. «It is a brand that I feel close to, not only for the style but for the values that it represents: character, energy and identity. On the track as in life, I believe it is fundamental to stay true to oneself and to have the courage to go beyond».
«We are thrilled to welcome Jorge Martín into the Dan John family», declares Daniele Raccah, Co-Founder of Dan John. «Jorge perfectly represents the Dan John man: determined, elegant in his authenticity and capable of standing out without compromise. His attitude of challenging the limits and tracing his own path deeply reflects our DNA».
Jorge Martín is the new Brand Ambassador of Dan John for the year 2026
The Spanish rider and the Italian brand have signed a partnership founded on shared values.
by Redazione Undici 24 May 2026 at 19:49
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